Sam O'Donoghue, founder and creative force behind So Sam has made her home in Natick, Massachusetts for the past 9 years. So Sam's collection of jewelry and home decor items is inspired by Sam’s love for all things vintage. Her aesthetic is influenced by her native England and her time spent living in The Netherlands.
An ever-growing international collection of vintage buttons inspired Sam to begin creating ways to showcase them. You can find her scouring local antique shops and estate sales for vintage buttons, wooden spools, ribbon and fabrics for her next piece.
To see more of Sam’s one-of-a-kind creations, “like” So Sam on Facebook and visit her Etsy shop: